Cowboy Christmas is an annual Christmas event hosted by the Briscoe Western Art Museum. Geared toward children and families, the event includes activities ranging from take home crafts to story time with Santa!

The logo features hand lettering with festive flourishes to compliment a unique yet traditional color palette; deviating from the norm of maroon and forest green. On posters and promotional materials, illustrated ornaments inspire emotions of comfort and familiarity with their playful imperfections and hand crafted feel.